Myco Founder: 30M Registered Users Across the Globe!! | 470 | TBT
Description
Find out more about Endeavor: https://pakistan.endeavor.org
In this episode of Thought Behind Things, we’re joined by Umair Masoom Usmani, the Founder of Myco, a rapidly growing OTT and creator-monetization platform redefining how people consume, fund, and earn from content across emerging markets.
After leaving Dubai’s corporate comfort, Umair built one of Pakistan’s fastest-scaling digital ventures with 30M+ registered users, exclusive Premier League streaming rights, and operations across Pakistan, Bangladesh, and Egypt.
We explore:
- Why Umair left “too-good-to-be-true” job in Dubai to start Myco
- How the global media system is broken and what Myco is fixing
- The $25 million raised in equity & debt funding
- Why creators don’t make money and how Myco plans to change that
- The future of sports, digital content, and monetization in Pakistan
Socials:
TBT’s Instagram: https://www.instagram.com/thoughtbehindthings/
TBT’s TikTok: https://www.tiktok.com/@tbtbymuzamil
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TBT Clips: https://www.youtube.com/@tbtpodcastclips
Muzamil's Instagram: https://www.instagram.com/muzamilhasan/
Muzamil's LinkedIn: https://www.linkedin.com/in/muzamilhasan/
Umair's LinkedIn: https://www.linkedin.com/in/umair-masoom-usmani-b12ab025/
Special thanks to Kickstart for providing us with the studio space.
You can find out more about them at: https://kickstart.pk/
Credits:
Executive Producer: Syed Muzamil Hasan Zaidi
Associate Producer: Saad Shehryar
Publisher: Talha Shaikh
Editor: Jawad Sajid
United States
